Finding clarity in complexity. Turning insights into strategy.

I bring together consumer insights, market research, and brand strategy to uncover opportunities, solve business challenges, and help companies build stronger brands and grow.

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My Work

A woman with blonde hair, wearing a white top, smiling and leaning against a brick wall outdoors.

Hi, I’m Kate

I've always been curious about people. What makes them choose one product over another? What influences their decisions? And what can businesses learn by asking better questions?

For more than 18 years, I've brought that curiosity into my work across consumer insights, brand strategy, marketing, and product development.

What I enjoy most is taking something complicated, whether it's consumer research, a business challenge, or a new opportunity, and connecting the dots to figure out what comes next.

I've helped companies strengthen brands, launch products, identify opportunities for growth, and turn research and ideas into actionable strategies.

Understand the customer. Find the opportunity. Build the strategy.

MORE ABOUT ME →

HOW I HELP

Strategy that turns into action.

Good strategy starts with asking the right questions. I bring together consumer insights, competitive intelligence, market research, and business priorities to connect the dots, identify what matters most, and develop a clear path forward.

consumer + market insights

Understand customers, competitors, and market trends to uncover insights that inform better business decisions.

BRAND PLanning + GROWTH STRATEGY

Clarify brand positioning, identify opportunities, and develop strategies for differentiation and growth.

INNOVATION + GO-TO-MARKET

Turn consumer insights and market opportunities into products, launches, and actionable growth plans.

“Kate is an exceptional marketing leader — empathetic, strategic, and grounded in real-world execution. Her judgment and analysis consistently help the group make clear, confident decisions.”

— DAN GOSS • Former EVP, Crescent Brands

HAVE SOMETHING YOU’RE WORKING THROUGH?

I’d love to hear what you’re working through, whether it’s understanding your customers, exploring a new opportunity, or figuring out the right strategy for what comes next.